- GLOBAL BOARD OF DIRECTORS
The purpose of the Global Board is for MSPA to have a common platform for decisions that concern the whole organization, regardless of region. The Global Board has recently developed a new graphic program for MSPA with logotypes, membership certificates and templates so that MSPA can be identified as one solid organization. MSPA Ethics, Standards and Membership Criteria should be the same in all regions and the Global Board is the forum where these decisions can be made, with all regions participating. The Global Board is also the place where the regional boards can exchange experiences and learn from each other.
The Founders and all MSPA Regions are represented in the MSPA Global Board of Directors.
Stefaan is Managing Director at TLS - ToplevelServices Read more
Selim Saad, Regional Director for the Levant and North Africa at REACH (Research and Consulting House) Read more
Along with Shaw Hotels, Zaheer is actively involved in Sales & Marketing of ShawMan Software Pvt Ltd. Read more
Sam is co-founder and COO of The Consumer Insight (TCI) Read more
Mr. Hart currently the President & CEO of Alta360 Research... Read more
Luis is Managing Director at More Results Read more
Vaclav is Country Manager at Market Vision s.r.o. Read more
Veronica Boxberg Karlsson
Founder of MSPA Europe (2001) and Better Business World Wide (1995) Read more
Michael is a modern day pioneer of the Mystery Shopping Industry... Read more
Aftab has more than 15 years of Mystery Shopping experience Read more
Sam has leveraged many relationships throughout his career and continues to excel his clients’ expectations through his array of service offerings including: audits, mystery shops, brand ambassador programs, telephone surveys, customer satisfaction reporting, merchandising support assignments, and competitive analysis for over 100 clients in all 50 states, Puerto Rico, the Caribbean, Canada and Europe. He is experienced with serving some of the most highly recognizable global brands.
Stan Hart is currently the President and CEO of Alta360 Research and has over 25 years of international general management, market research and brand strategy experience. Prior to serving in these capacities, Mr. Hart was the founder and CEO of WBS, Inc., which was merged into the operations of MeadWestvaco Corporation. Mr. Hart has a B.A. degree in Chemistry from the University of North Carolina at Chapel Hill, and a MBA from the Fuqua School of Business at Duke University.
Veronica Boxberg Karlsson
Founder of MSPA Europe (2001) and Better Business World Wide (1995). Veronica has been the President for MSPA Europe and is now a member or MSPA Global Advisory Committee.
Better Business World Wide is a specialist in developing and coordinating global mystery shopping projects. Better Business can report from the moment of truth in real time, in local language, worldwide. Better Business unique reports are efficient and concise enabling employees and managers at all levels within the organization to understand them.
Veronica has written several books about mystery shopping, service and leadership for the industry, for managers, and for the employees that will be evaluated by mystery shoppers. The books are currently available in 20 languages.
Veronica is the founder of SSQ Award, the Scandinavian Service & Quality Award which is a quality program for Hotels and Conference Venues, accredited under the European Hospitality Quality scheme by HOTREC.
Veronica is also the founder of The Smiling Report which annually since 2004 has aggregated mystery shopping data about Smiling, Greeting, and Add-on Sales per country and industry. So far, 69 mystery shopping companies have joined the report.