Vice Chairman - MSPA Global
REACH S.A.L. - Lebanon
With over 25 years of market research expertise, data analysis and consultancy, Selim Saad is the Regional Director for the Levant and North Africa at REACH (Research and Consulting House).
He has managed and directed research operations in more than 20 countries in the Middle East and North Africa dealing with local and multinational firms.
He is a specialist in MS, consumer behaviour and attitude, brand equity, opinion polling and socio political surveys. He is also a trainer and mentor for CSR programs and social entrepreneurship